MAR-05 RR:TC:SM 560161 KKV

Harold I. Loring, Esq.
Grunfeld, Desiderio,
Lebowitz & Silverman, LLP
245 Park Avenue
New York, NY 10167-0002

RE: Request for a ruling regarding the country of origin marking of certain rawhide dog chews; 19 CFR 134.46; 19 CFR 134.47; conspicuous; boldface type in font larger than surrounding type; NAFTA Marking Rules; substantial transformation

Dear Mr. Loring:

This is in response to your letter dated September 17, 1996, and subsequent submissions dated November 6, 1996, and November 12, 1996, on behalf of Petrapport, Inc., requesting a binding ruling regarding the country of origin of rawhide dog chews under two separate manufacturing scenarios. Additionally, you have requested a ruling regarding proposed country of origin marking language. Samples of the dog chews and proposed labels have been submitted for our consideration.

FACTS:

Under the first proposed manufacturing scenario, rawhide dog chews will be produced in Mexico in the following manner:

1. Salted hides of U.S. origin are shipped to Mexico.

2. The hides are soaked with chemicals to remove preservatives.

3. The hides are chemically dehaired.

4. Excess fat and meat are mechanically removed.

5. The hides are split.

6. The split is cleaned and whitened in drums containing hydrogen peroxide and water.

7. The whitened split is mechanically wrung to remove water.

8. The split is cut into shapes.

9. The cut shapes are tied by hand into dog bone shapes.

10. The dog chews are dried in drying tunnels (ovens).

11. Some of the dog chews may be basted with flavor ingredients and further dried.

12. The dog chews are packaged for consumer retail sales or, alternatively, shipped in bulk to Petrapport's U.S. facility for consumer retail packaging.

Under the second proposed manufacturing scenario, rawhide dog chews will be manufactured in Korea and China in the following manner. Salted hides of U.S. origin are shipped to Korea, where they are soaked with chemicals to remove preservatives and chemically dehaired. Any excess fat and meat is mechanically removed and the hides are split.

Subsequently, the split hides are exported to China where they will undergo the following manufacturing processes. In China, 50-75% of the raw splits will be further processed on dividing machines to perfect the gauge of the splits. The splits are cleaned and whitened in drums containing hydrogen peroxide and water. The whitened split is mechanically wrung to remove water and cut into shapes. The cut shapes are tied by hand into dog bone shapes and dried in drying tunnels (ovens). Some of the dog chews may be basted with flavor ingredients and further dried. The dog chews are packaged for consumer retail sales or, alternatively, shipped in bulk to Petrapport's U.S. facility for consumer retail packaging.

Petrapport sells the dog chews in sealed retail bags with header cards. Several examples of proposed labels have been submitted. The front side of the each of the proposed labels is printed with the identifier "Tarter Control," the trade name "Beefeaters American Beefhide" or "Beefeaters American Cowhide" and the product identity, "All Natural Chews for Dogs."

Printed on the reverse side of each proposed label, in addition to the product attributes, is the company identification, "Beefeaters** 1996 Petrapport, Petrapport, Inc. Carlstadt, NJ 07072" and one of the following country of origin designations, printed in the same size font as the surrounding type: "Made in Mexico," "Made in Mexico from American Beefhide," "Made in China"or "Made in China from American Beefhide." On some of the samples, the phrase "Made in Mexico" or "Made in China" is printed in boldface type in the same size font as the surrounding type. On other samples, "Made in Mexico" or "Made in China" is printed in boldface type in a font distinctly larger than the surrounding type.

ISSUE:

What are the country of origin and marking requirements for rawhide dog chews which are processed in the manner described above?

LAW AND ANALYSIS:

I. Determination of Country of Origin

Section 304 of the Tariff Act of 1930, as amended (19 U.S.C. 1304), provides that, unless excepted, every article of foreign origin imported into the United States shall be marked in a conspicuous place as legibly, indelibly, and permanently as the nature of the article (or its container) will permit, in such a manner as to indicate to the ultimate purchaser in the United States the English name of the country of origin of the article. By enacting 19 U.S.C. 1304, Congress intended to ensure that the ultimate purchaser would be able to know by inspecting the marking on the imported goods the country of which the goods are the product. The evident purpose is to mark the goods so that at the time of purchase the ultimate purchaser may, by knowing where the goods were produced, be able to buy or refuse to buy them, if such marking should influence his will. United States v. Friedlaender & Co., 27 C.C.P.A. 297, 302 C.A.D. 104 (1940).

Section 134.1(b), Customs Regulations (19 CFR 134.1(b)), defines "country of origin" as:

The country of manufacture, production, or growth of any article of foreign origin entering the United States. Further work or material added to an article in another country must effect a substantial transformation in order to render such other country the "country of origin" within the meaning of this part; however for a good of a NAFTA country, the NAFTA Marking Rules will determine the country of origin.

Section 134.1(j), Customs Regulations (19 CFR 134.1(j), provides that the "NAFTA Marking Rules" are the rules promulgated for purposes of determining whether a good is a good of a NAFTA country. Section 134.1(g), Customs Regulations (19 CFR 134.1(g)), defines a "good of a NAFTA country" as an article for which the country of origin is Canada, Mexico or the United States as determined under the NAFTA Marking Rules, set forth at 19 CFR Part 102. Section 134.45(a)(2) of the Customs regulations (19 CFR 134.45(a)(2)), provides that a "good of a NAFTA country" may be marked with the name of the country of origin in English, French or Spanish.

Section 102.11, Customs Regulations (19 CFR 102.11), sets forth the required hierarchy for determining whether a good is a good of a NAFTA country for marking purposes. This section states that the country of origin of a good is the country in which:

(1) The good is wholly obtained or produced; (2 The good is produced exclusively from domestic materials; or

(3) Each foreign material incorporated in that good undergoes an applicable change in tariff classification set out in section 102.20 and satisfies any other applicable requirements of that section, and all other applicable requirements of these rules are satisfied.

Section 102.1(e), Customs Regulations (19 CFR 102.1(e)) defines "foreign material" as "a material whose country of origin as determined under these rules is not the same country or origin as the country in which the good is produced."

In the first proposed manufacturing scenario, raw hides of U.S. origin are exported to Mexico for further processing into finished dog chews. Because the dog chews are processed in Mexico of U.S. material, the dog chews are neither wholly obtained or produced, nor produced exclusively from domestic materials. Accordingly, 19 CFR 102.11(a)(3) is the applicable rule that next must be applied to determine the origin of the dog chew.

Upon examination of the submitted sample, the Food and Chemicals Branch has concluded that, upon importation into the U.S., the dog chews are classified under subheading 0511.99.2000, HTSUS, as "animal products not elsewhere specified or included; dead animals of chapter 1 or 3, unfit for human consumption: other: parings and similar waste of raw hides or skins; glue stock not elsewhere specified or included." Your letter indicates that the raw animal hides exported for further manufacture are classifiable under heading 4101, HTSUS.

Pursuant to 19 CFR 102.11(a)(3), the country of origin of a good is the country in which each foreign material incorporated in that good undergoes an applicable change in tariff classification as set forth in 19 CFR 102.20, which sets forth the specific tariff classification changes and/or other operations, which are specifically required to occur in order for country of origin to be determined on the basis of operations performed on the foreign materials contained in a good. In the case before us, because the finished dog chew imported into the U.S. from Mexico is classified under subheading 0511.99.2000, HTSUS, the change in tariff classification must be made in accordance with section 102.20(a), Section I: Chapters 1 through 5, subheading 05.01 - 05.11, HTSUS, which requires "[a] change to heading 05.01 through 05.11 from any other chapter." The raw animal hides, which are initially classified under heading 4101, HTSUS, are subsequently classified under subheading, 0511.99.2000, HTSUS, as a result of further processing in Mexico. Accordingly, the foreign material incorporated in the dog chew undergoes the applicable tariff shift. Consequently, the country of origin of the finished dog chew is Mexico.

Under the second proposed manufacturing scenario, finished dog chews are produced as a result of multi-country processing operations in Korea and China. Inasmuch as the finished dog chews are not produced as a result of processing in a NAFTA country, the NAFTA marking rules discussed above are inapplicable for determining origin in this instance. Instead, the country of origin for dog chews manufactured in this manner is determined upon the basis of the occurrence of a substantial transformation, within the meaning of 19 CFR 134.1(b).

The well-established test for determining whether a substantial transformation has occurred is derived from language enunciated by the court in Anheuser-Busch Brewing Association v. United States, 207 U.S. 556, 562 (1908), which defined the term "manufacture" as follows:

Manufacture implies a change, but every change is not manufacture and yet every change in an article is the result of treatment, labor and manipulation. But something more is necessary, as set forth and illustrated in Hartranft v. Wiegmann, 121 U.S. 609. There must be transformation; a new and different article must emerge, having a distinctive name, character or use.

Simply stated, a substantial transformation occurs "when an article emerges from a process with a new name, character, or use different from that possessed by the article prior to processing." See Texas Instruments, Inc. v. United States, 69 CCPA 152, 681 F.2d 778 (1982) (cited with approval in Torrington Co. v. United States, 764 F. 2d 1563, 1568 (1985)).

In the second proposed manufacturing scenario, animal hides are exported from the U.S. to Korea where they are chemically treated to remove preservatives and hair, mechanically "fleshed" (detached of excess fat and meat) and split into two layers, the bottom portion of which is utilized in the production of dog chews. Subsequently, the split hides are exported to China where undergo additional operations including chemical treatment, water removal, cutting, hand shaping, drying and, in some cases, flavoring.

We are informed that, upon exportation from Korea, the hides are classifiable under heading 4101, HTSUS, as a "raw split" and are suitable for a variety of uses including gelatin (pharmaceutical, photographic or edible), suede leather or imitation leather for flat goods or footwear. Additionally, we note that, in its condition upon importation into China, the hides possess few of the characteristics of dog chews. Although the hides have undergone initial cleaning and sizing operations by virtue of having been cleansed of preservatives, hair and flesh and split into the appropriate gauge, the hides do not have the finish or color, are not the proper shape or length, have unfinished ends, have an inappropriate moisture content and, in some cases, lack the appropriate flavor for dog chews.

Accordingly, we find that the combination of all of the processing operations performed in China on the imported raw splits constitutes a substantial transformation of the imported raw split into a new and different article having a new name, character and use. We are of the opinion that the chemical treatment, wringing, cutting, shaping drying and, in some cases, flavoring process convert the raw split from a product which is suitable for many uses into a product which is suitable for a particular use. Consequently, the country of origin of the finished dog chew is China.

II. Marking Requirements

Part 134, Customs Regulations (19 CFR Part 134), implements the country of origin marking requirements and exceptions of 19 U.S.C. 1304. One of the exceptions to the general marking requirement is codified in 19 U.S.C. 1304(a)(3)(D) (as implemented by 19 CFR 134.32(d)), which provides that an article may be excepted from marking if the marking of its container will reasonably indicate its origin to the ultimate purchaser. As provided in section 134.41, Customs Regulations (19 CFR 134.41), the country of origin marking is considered to be conspicuous if the ultimate purchaser in the United States is able to find the marking easily and read it without strain. The degree of permanence of the marking should be at least sufficient to insure that in any reasonably foreseeable circumstance, the marking shall remain on the article until it reaches the ultimate purchaser unless it is deliberately removed. The marking must survive normal distribution and store handling. Of concern here are the requirements of two related provisions of the marking regulations, section 134.46, Customs Regulations (19 CFR 134.46) and section 134.47, Customs Regulations (19 CFR 134.47).

Specifically, 19 CFR 134.46 requires that, in instances where the name of any city or locality in the U.S., or the name of any foreign country or locality other than the name of the country or locality in which the article was manufactured or produced, appears on an imported article or its container, there shall appear, legibly and permanently, in close proximity to such words, letters or name, and in at least a comparable size, the name of the country of origin preceded by "Made in," "Product of," or other words of similar meaning. Customs has ruled that in order to satisfy the close proximity requirement, the country of origin marking must appear on the same side(s) or surface(s) in which the name of the locality other than the country of origin appears (See HQ 708994, dated April 24, 1978). The more restrictive requirements of 19 CFR 134.46 are designed to alleviate the possibility of misleading an ultimate purchaser with regard to the country of origin of an imported article, if such article or its container includes language which may suggest a U.S. origin (or other foreign locality not the correct country of origin).

Section 134.47, Customs Regulations (19 CFR 134.47), provides that when as part of a trademark or trade name or as part of a souvenir marking, the name of a location in the U.S. appears, the article shall be legibly, conspicuously, and permanently marked to indicate the name of the country of origin of the article preceded by the words "Made in," "Product of," or other similar words, in close proximity or in some other conspicuous location. In such circumstance, no comparable size requirement exists.

The purpose of both provisions is the same, namely to prevent the ultimate purchaser from being misled or deceived when the name of a country or place other than the country of origin appears on an imported article or its container. The critical difference between the two provisions is that 19 CFR 134.46 requires that the name of the actual country of origin appear "in close proximity" to the U.S. reference and in lettering of at least comparable size. By contrast, 19 CFR 134.47 is less stringent, providing that when as part of a trade name, trademark or souvenir mark, the name of a location in the U.S. or "United States" or "America" appears on the imported article, the name of the country of origin must appear in close proximity or "in some other conspicuous location". In other words, the latter provision triggers only a general standard of conspicuousness. In either case, the name of the country of origin must be preceded by "Made in", "Product of", or other similar words.

As applied to the proposed marking submitted for consideration, both provisions are triggered. The more stringent requirements of 19 CFR 134.46 apply where the U.S. address "Carlstadt, NJ 07072" appears on the reverse side of the label. In C.S.D. 90-31, dated December 20, 1989, Customs held that, under certain conditions, geographic names appearing in connection with imported articles do not necessarily trigger the requirements of 19 CFR 134.46 if the context in which the names are used is such that confusion by the ultimate purchaser regarding country of origin is not possible. In that decision, Customs cited to several rulings including HQ 732329 (July 12, 1989), (address on a warranty card did not pose a risk of confusion to ultimate purchasers) and HQ 732816 (November 24, 1989), (address printed on display ticket was provided to assist customer in the event of questions concerning guarantees) where it was decided that the context in which the names and addresses were used was such that confusion regarding country of origin was not conceivable.

Here, however, because the U.S. address is not accompanied by any warranty information or as a point of reference for customer service concerns, the address is used in a context more likely to create confusion as to the origin of the product, triggering the applicability of the special marking requirements of 19 CFR 134.46. Upon review of the proposed marking samples submitted for our examination, it is our determination that use of the phrase "Made in Mexico," "Made in Mexico from American Cowhide," "Made in China" or "Made in China from American Cowhide" printed in boldface type in letters which are of comparable size or in a distinctly larger font than a non-origin locality reference, where the country of origin designation immediately follows the non-origin U.S. address, such country of origin marking fully satisfies the special marking requirements of 19 CFR 134.46.

Additionally, the less restrictive requirements of 19 CFR 134.47 are triggered by the use of the phrase "Beefeaters American Beefhide" or "Beefeaters American Cowhide," which appear on the front side of the label. Although 19 CFR 134.47 applies when a locality reference appears as part of a trademark, Customs has accepted a filed application with the U.S. Patent and Trademark Office as sufficient evidence of a trademark for purposes of 19 CFR 134.47 because the regulation does not specify what evidence is needed to establish a trademark.

You have presented evidence that an application for the trademarks "Beefeaters American Beefhide" and "Beefeaters American Cowhide"were filed with the U.S. Patent and Trademark Office on September 3, 1996 and have advised our office that the matter is still pending. In HQ 734455 (July 1, 1992), Customs considered whether the mere filing of a trademark registration was sufficient evidence to establish a trademark for purposes of 134.47. In that ruling Customs held that "until further notice we will continue to accept a filed application with the U.S. Patent and Trademark Office as sufficient evidence of a trademark for the purposes of 19 C.F.R. 134.47." We note, however, that if the application is denied, the more restrictive requirements of 19 CFR 134.46 will need to be satisfied. See HRL 734455 dated July 1, 1992, and HRL 735180 dated May 17, 1994. Therefore, in this case, although only an application has been filed, Customs finds that the more lenient requirements of 19 CFR 134.47 apply. Therefore, the country of origin need appear in close proximity or "in some other conspicuous location" preceded by words such as "Made in" or "Product of."

As previously indicated, a variety of different examples of proposed labels have been submitted for our review. All proposed labels contain the phrase "Beefeaters American Beefhide" or "Beefeaters American Cowhide" on the front side of the label. Additionally, on the reverse side of all proposed labels submitted, the country of origin designation "Made in Mexico," "Made in Mexico from American Beefhide," "Made in China" or "Made in China from American Beefhide" appears in the bottom right land corner of the label together with trademark and copyright information, separated from other product information which is aligned upon the left margin of the label. On some of the proposed labels, the phrase "Made in Mexico" or "Made in China" is printed in boldface type in the same size font as the surrounding type. On other proposed labels, "Made in Mexico" or "Made in China" is printed in boldface type in a font distinctly larger than the surrounding type.

While origin information printed on the reverse side of a label may not meet the general requirement for conspicuousness in all cases, we note that, in this particular instance, the front side of the label contains only the brand information without other consumer information; thus, a potential purchaser would be more likely to examine the reverse side of the header card for this material. Upon examination of the reverse side of the label, although the country of origin information appears in the bottom right-hand corner with separated from other product information it is printed directly below trademark and copyright information. Where boldface type is not used, the country of origin designation is not readily apparent and is difficult to distinguish from surrounding trademark and copyright information. Accordingly, we find that these samples do not satisfy the requirement of conspicuousness of 19 CFR 134.47. However, on those samples in which the country of origin information is printed in boldface type, the information is more easily distinguished from the surrounding material and can be easily located and read by a potential purchaser. Such conspicuousness is particularly enhanced when the country of origin designation is printed in boldface type in a font distinctly larger than the surrounding type. Accordingly, we find that the samples which contain the country of origin information printed in boldface type, both in the same size font as the surrounding type or in a font distinctly larger than the surrounding type satisfy the requirement of conspicuousness of 19 CFR 134.47.

HOLDING:

With regard to the first proposed manufacturing scenario, on the basis of the information presented, we are of the opinion that, pursuant to section 102.11(a)(3) of the NAFTA Marking rules, the finished dog chews are considered to be a product of Mexico for purposes of country of origin marking.

With regard to the second proposed manufacturing scenario, on the basis of the information presented, we are of the opinion that the raw splits exported to China where they undergo additional operations including chemical treatment, wringing, cutting, shaping, drying and, in some cases, flavoring, are substantially transformed within the meaning of 19 CFR 134.1(b) into a new and different article and are considered to be a product of China for country of origin marking purposes.

Where the country of origin designation "Made in Mexico. "Made in Mexico from American Cowhide," "Made in China" or "Made in China from American Cowhide" is printed in boldface type in letters which are of comparable size or in a distinctly larger font than a non-origin locality reference, and this country of origin designation immediately follows the non-origin U.S. address, such country of origin marking fully satisfies the special marking requirements of 19 CFR 134.46.

Where the phrase "Beefeaters American Beefhide" or "Beefeaters American Cowhide" appears on the front side of a head card without any additional consumer information, the country of origin marking "Made in Mexico" or "Made in China" printed in boldface type in a comparable size or in a font distinctly larger than the surrounding type and located in the lower right-hand corner separated from other product information alligned on the left-hand margin, is sufficient to satisfy the requirement for conspicuousness of 19 CFR 134.47.

A copy of this ruling letter should be attached to the entry documents filed at the time the goods are entered. If the documents have been filed without a copy, this ruling should be brought to the attention of the Customs officer handling the transaction.

Sincerely,

John Durant, Director
Tariff Classification
and Appeals Division