§ 4216.
(d)
Sales of installment accounts
If installment accounts, with respect to payments on which tax is being computed as provided in subsection (c), are sold or otherwise disposed of, then subsection (c) shall not apply with respect to any subsequent payments on such accounts (other than subsequent payments on returned accounts with respect to which credit or refund is allowable by reason of section 6416(b)(5)), but instead—
(1)
there shall be paid an amount equal to the difference between (A) the tax previously paid on the payments on such installment accounts, and (B) the total tax which would be payable if such installment accounts had not been sold or otherwise disposed of (computed as provided in subsection (c)); except that
(2)
if any such sale is pursuant to the order of, or subject to the approval of, a court of competent jurisdiction in a bankruptcy or insolvency proceeding, the amount computed under paragraph (1) shall not exceed the sum of the amounts computed by multiplying (A) the proportionate share of the amount for which such accounts are sold which is allocable to each unpaid installment payment by (B) the rate of tax under this chapter in effect on the date such unpaid installment payment is or was due.
The sum of the amounts payable under this subsection and subsection (c) in respect of the sale of any article shall not exceed the total tax.
(e)
Exclusion of local advertising charge from sale price
(1)
Exclusion
In determining, for purposes of this chapter, the price for which an article is sold, there shall be excluded a charge for local advertising (as defined in paragraph (4)) to the extent that such charge—
(A)
does not exceed 5 percent of the price for which the article is sold (as determined under this section by excluding any charge for local advertising),
(B)
is a separate charge made when the article is sold, and
(C)
is intended to be refunded to the purchaser or any subsequent vendee in reimbursement of costs incurred for local advertising.
In the case of any such charge (or portion thereof) which is not so refunded before the first day of the fifth calendar month following the calendar year during which the article was sold, the exclusion provided by the preceding sentence shall cease to apply as of such first day.
(2)
Aggregate amount which may be excluded
In the case of articles upon the sale of which tax was imposed under the same section of this chapter—
(A)
The sum of (i) the aggregate of the charges for local advertising excluded under paragraph (1), plus (ii) the aggregate of the readjustments for local advertising under section 6416(b)(1) (relating to credits or refunds for price readjustments), shall not exceed
(B)
5 percent of the aggregate of the prices (determined under this section by excluding all charges for local advertising) at which such articles were sold in sales on which tax was imposed by such section of this chapter.
The preceding sentence shall be applied to each manufacturer, producer, and importer as of the close of each calendar quarter, taking into account the items specified in subparagraphs (A) and (B) for such calendar quarter and preceding calendar quarters in the same calendar year.
(3)
No adjustment for other advertising charges
(4)
Local advertising defined
For purposes of this section and section 6416(b)(1), the term “local advertising” means only advertising which—
(A)
is initiated or obtained by the purchaser or any subsequent vendee,
(B)
names the article for which the price is determinable under this section and states the location at which such article may be purchased at retail, and
(C)
is broadcast over a radio station or television station, appears in a newspaper or magazine, or is displayed by means of an outdoor advertising sign or poster.
([Aug. 16, 1954, ch. 736], [68A Stat. 493]; [Aug. 9, 1955, ch. 677], §§ 1, 2, [69 Stat. 613]; [Pub. L. 85–859, title I], §§ 115, 116, 117(b), Sept. 2, 1958, [72 Stat. 1279–1281]; [Pub. L. 86–781, § 1], Sept. 14, 1960, [74 Stat. 1017]; [Pub. L. 87–770, § 2(a)], Oct. 9, 1962, [76 Stat. 768]; [Pub. L. 87–858, § 1(a)], Oct. 23, 1962, [76 Stat. 1134]; [Pub. L. 89–44, title II], §§ 207(a), (b), 208(a), (b), title VIII, § 801(b), June 21, 1965, [79 Stat. 140], 141, 158; [Pub. L. 91–172, title IX, § 932(a)], Dec. 30, 1969, [83 Stat. 725]; [Pub. L. 91–614, title III, § 301(a)], (b), Dec. 31, 1970, [84 Stat. 1844]; [Pub. L. 92–178, title IV, § 401(g)(4)], Dec. 10, 1971, [85 Stat. 533]; [Pub. L. 94–455, title XIX], §§ 1904(a)(2), 1906(b)(13)(A), Oct. 4, 1976, [90 Stat. 1811], 1834; [Pub. L. 95–458, § 1(a)], (b), Oct. 14, 1978, [92 Stat. 1255]; [Pub. L. 98–369, div. A, title VII, § 735(c)(6)], July 18, 1984, [98 Stat. 982].)