the marketing promotion provisions under section 608c(6)(I) of this title;

Public Law 89–502 (7 U.S.C. 2101 et seq.);

title III of Public Law 91–670 (7 U.S.C. 2611 et seq.);

Public Law 93–428 (7 U.S.C. 2701 et seq.);

Public Law 94–294 (7 U.S.C. 2901 et seq.);

subtitle B of title I of Public Law 98–180 (7 U.S.C. 4501 et seq.);

Public Law 98–590 (7 U.S.C. 4601 et seq.);

subtitle B of title XVI of Public Law 99–198 (7 U.S.C. 4801 et seq.);

subtitle C of title XVI of Public Law 99–198 (7 U.S.C. 4901 et seq.);

subtitle B of title XIX of Public Law 101–624 (7 U.S.C. 6101 et seq.);

subtitle E of title XIX of Public Law 101–624 (7 U.S.C. 6301 et seq.);

subtitle H of title XIX of Public Law 101–624 (7 U.S.C. 6401 et seq.);

Public Law 103–190 (7 U.S.C. 6801 et seq.);

Public Law 103–407 (7 U.S.C. 7101 et seq.);

subchapter II;

subchapter III;

subchapter IV;

subchapter V; or

any other provision of law enacted after April 4, 1996, that provides for the establishment and operation of a promotion program described in the first sentence.

It is in the national public interest and vital to the welfare of the agricultural economy of the United States to maintain and expand existing markets and develop new markets and uses for agricultural commodities through industry-funded, Government-supervised, generic commodity promotion programs established under commodity promotion laws.

These generic commodity promotion programs, funded by the agricultural producers or processors who most directly reap the benefits of the programs and supervised by the Secretary of Agriculture, provide a unique opportunity for producers and processors to inform consumers about their products.

The central congressional purpose underlying each commodity promotion law has always been to maintain and expand markets for the agricultural commodity covered by the law, rather than to maintain or expand the share of those markets held by any individual producer or processor.

The commodity promotion laws were neither designed nor intended to prohibit or restrict, and the promotion programs established and funded pursuant to these laws do not prohibit or restrict, individual advertising or promotion of the covered commodities by any producer, processor, or group of producers or processors.

It has never been the intent of Congress for the generic commodity promotion programs established and funded by the commodity promotion laws to replace the individual advertising and promotion efforts of producers or processors.

An individual producer’s or processor’s own advertising initiatives are typically designed to increase the share of the market held by that producer or processor rather than to increase or expand the overall size of the market.

In contrast, a generic commodity promotion program is intended and designed to maintain or increase the overall demand for the agricultural commodity covered by the program and increase the size of the market for that commodity, often by utilizing promotion methods and techniques that individual producers and processors typically are unable, or have no incentive, to employ.

While some commodity promotion laws grant a producer or processor the option of crediting individual advertising conducted by the producer or processor for all or a portion of the producer’s or processor’s marketing promotion assessments, all promotion programs established under the commodity promotion laws, both those programs that permit credit for individual advertising and those programs that do not contain such provisions, are very narrowly tailored to fulfill the congressional purposes of the commodity promotion laws without impairing or infringing the legal or constitutional rights of any individual producer or processor.

These generic commodity promotion programs are of particular benefit to small producers who often lack the resources or market power to advertise on their own and who are otherwise often unable to benefit from the economies of scale available in promotion and advertising.

Periodic independent evaluation of the effectiveness of these generic commodity promotion programs will assist Congress and the Secretary of Agriculture in ensuring that the objectives of the programs are met.